Always Australian.
This government funded non-profit that connects Aussies professionally who are now living abroad needed a LinkedIn campaign specifically targeted to people who currently resided in the US but went to university in Australia. The campaign yielded remarkable results, with a membership increase showcasing the efficacy of tapping into emotional connections to drive engagement. As the lead design creative, I modernized their brand with a new color palette, fonts and social templates. This campaign won a 2025 Webby Award Honoree in the "Brand - Best Community or Fan Engagement" category.
BRAND GUIDELINES
