MICROSOFT ONEDRIVE
Save yourself.
The BreadnButter creative team produced a series of short social videos that bring to life the those relatable moments of forgetting where you saved that important file. Each video features the protagonist experiencing a "cringe-inducing" worst case scenario, followed by the solution for next time, saving that file to OneDrive. I worked closely with the director, assisting with casting, music, graphics and on-location art direction.
MICROSOFT TEAMS
Work life balance.
The pandemic brought a new wfh/hybrid work culture. BnB helped Microsoft Teams create a social strategy focusing on relatable moments to build and engage their audience. The BreadnButter team created a series of videos, helpful tips and case study posts. I worked on designing these social assets and even participated in a video or two.
https://www.instagram.com/p/Ctb9r6Fsjij/
AI FTW.
The Microsoft Excel World Championship is an annual eSports event that brings together the most elite Excel users in the world to compete in a series of "Battles in Excel. They needed a social activation campaign targeted at those "Excel nerds" getting them hyped about seeing their own skills in action. These posts were created using AI generation. Coupled with some resonating headlines and fun trivia, this campaign generated awareness and excitement.
MICROSOFT TEAMS YOUTUBE CHANNEL
Inspiration straight from the source.
The newly formed Storytelling Team at Microsoft was being inundated with demo requests from internal groups. Indigo Slate set up a service line for the Teams group to produce live action and animated onboarding videos for a channel of product storytelling. We produced 26 videos in all for the launch. I was worked directly with the animators and created the video assets.
